City Shift Finance works with companies when what is happening no longer lines up with what was expected, not just in the numbers but in what is driving them.

What appears stable rarely is, the surface holds while something underneath starts to give, and over time that tension stops being contained and begins to shape how the business actually runs.

Our work centers on bringing that into view before it becomes fixed, so decisions are made with a full understanding of what they set in motion, and what gets changed does not recreate the same outcome in a different form.

City Shift Finance is built around impact. The point where decisions begin to take hold, whether a business is finding its footing or already operating at scale, and where direction starts to show up in how things actually run. When expectations and reality no longer match, even in small ways, that difference carries through everything else.

We work with clients globally, across different stages, bringing focus to what is forming and how it translates into day to day operations.

CEO

Born and raised in France, Babacar began his career at SFR in Paris, one of France's largest telecommunications companies, where he later served as Head of Strategy and worked on strategic and financial initiatives within a large enterprise environment. He later moved to the United States, and his career has since spanned international markets.