Use startup cohort economics to test retention, expansion, contraction, and customer contribution against operating investment, then see how monthly cohort revenue converts into contribution cash and whether cumulative cohort economics recover the initial commitment.
About this interactive
This interactive follows a startup customer cohort as retention, expansion, contraction, contribution, and operating investment change its monthly economics. It supports recurring-revenue and cohort decisions within our FP&A for Startups practice.
Interactive view
Monthly bars show cohort contribution after operating investment; the line shows cumulative cash movement from the cohort start.
What the interactive shows
STARTUP COHORT ECONOMICS ANALYZER — ILLUSTRATIVE RECORD City Shift Finance CURRENT INPUTS Starting cohort: 100 customers Monthly revenue per customer: $600 Retention: 97% Expansion: 2% Contraction: 1% Customer contribution: 58% Operating investment: $45,000 Monthly operating investment: $6,000 SUMMARY Cohort payback: 2 months 12-month cohort revenue: $644,811 Month 24 active customers: 50 Month 24 cumulative cash: $477,391 FINDING The cohort recovers the entered operating investment in month 2, after retention, expansion, contraction, and customer contribution are reflected in the monthly cash path. By month 24, the cohort produces $477,391 of cumulative cash after the operating investment assigned to it. METHOD STATUS Active customers decline each month using the entered retention rate. Revenue per active customer changes each month by the entered expansion rate less contraction. Cohort revenue equals active customers multiplied by revenue per customer. Monthly cohort cash equals cohort revenue multiplied by the entered contribution margin, less monthly operating investment. The upfront operating investment is deducted at period zero and cumulative cash is tracked for 24 months. Planning analysis only.
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