Use startup capital deployment to compare hiring, marketing, product, and expansion commitments against evidence timing, reserves, and funding, then see which commitments create the greatest cash-before-evidence exposure and how sequencing changes capital pressure.
About this interactive
This interactive compares startup capital commitments by cash consumed before each entered evidence point, then runs the commitments concurrently against current cash, reserve requirements, and expected funding timing. The ranking is descriptive; the cash path shows the combined liquidity consequence. It supports capital-deployment decisions within our FP&A for Startups practice.
Interactive view
The ranking compares pre-evidence commitment. The liquidity path runs all commitments concurrently, adds post-evidence contribution when entered, and applies funding in its stated month.
What the interactive shows
STARTUP CAPITAL DEPLOYMENT SEQUENCER — ILLUSTRATIVE RECORD City Shift Finance LIQUIDITY INPUTS Current cash: $6,000,000 Cash reserve: $1,000,000 Funding timing: Month 12 Funding amount: $6,000,000 COMMITMENTS Hiring: $140,000 / month · evidence month 5 · post-evidence contribution $90,000 / month Marketing: $180,000 / month · evidence month 3 · post-evidence contribution $130,000 / month Product investment: $220,000 / month · evidence month 8 · post-evidence contribution $160,000 / month Expansion: $120,000 / month · evidence month 6 · post-evidence contribution $80,000 / month CASH BEFORE EVIDENCE Marketing: $540,000 Hiring: $700,000 Expansion: $720,000 Product investment: $1,760,000 Total: $3,720,000 COMBINED LIQUIDITY Reserve crossing: Not crossed Minimum cash: $1,200,000 in month 11 Ending cash at month 18: $5,800,000 FINDING The pre-evidence ranking is descriptive, while the combined cash path runs all commitments at the same time. With the entered post-evidence contributions and month-12 funding, the minimum modeled cash balance is $1,200,000 in month 11 and the $1,000,000 reserve is not crossed. METHOD STATUS Cash before evidence equals monthly commitment multiplied by evidence month. The liquidity path runs all four commitments concurrently. Each commitment continues throughout the horizon; its entered post-evidence contribution begins in the month after its evidence point. Funding is added in the entered funding month. Reserve crossing is the first month ending cash falls below the entered reserve.
Your complimentary session has ended. Create a free account to continue using the interactives.
Continue your analyses, email calculation records, and return to your work from one account.
By creating an account, you agree to the Terms of Use and acknowledge the Privacy Policy.
Enter the 6-digit code sent to .
