Use startup product investment planning to compare product spend with the next commercial evidence date, then see capital consumed before proof, cash remaining at evidence, reserve pressure, and funding timing on one timeline.
About this interactive
This interactive places product investment, commercial proof, customer outcome, reserve requirements, and funding timing on the same cash timeline. It supports product-investment and capital-timing decisions within our FP&A for Startups practice.
Interactive view
The cash path shows product investment before evidence, with customer outcome and funding timing introduced at the entered dates.
What the interactive shows
PRODUCT INVESTMENT EVIDENCE TIMER — ILLUSTRATIVE RECORD City Shift Finance CURRENT INPUTS Current cash: $2,800,000 Cash reserve: $650,000 Product investment: $450,000 Monthly product spend: $180,000 Evidence date: Month 8 Customer outcome: $160,000 / month Funding timing: Month 11 Funding amount: $4,000,000 SUMMARY Capital before evidence: $1,890,000 Cash at evidence: $910,000 Evidence date: Month 8 Funding close: Month 11 Reserve pressure: Not crossed FINDING The entered product commitment consumes $1,890,000 before commercial evidence in month 8, leaving $910,000 of cash at the evidence date. The entered cash reserve remains protected through the expected funding close in month 11 within the displayed horizon. METHOD STATUS The analysis deducts the upfront product investment from current cash at period zero, then deducts the entered monthly product spend through the displayed horizon. Customer outcome contribution begins after the entered evidence month, and funding proceeds are added in the entered funding month. Capital before evidence equals upfront investment plus monthly product spend through the evidence month. The reserve-pressure month is the first month in which projected cash falls below the entered reserve. Planning analysis only.
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