Sales Productivity
Bridge

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Sales Productivity Bridge

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Separate the change in sales contribution across selling capacity, opportunity productivity, win rate, revenue per win, and people cost rate between two periods.

Sales Productivity Bridge

See whether sales contribution changed because selling capacity moved, opportunity productivity changed, win rate changed, revenue per win moved, or sales people cost changed between two periods.

About this diagnostic

Compare the same sales organization and opportunity definition across two periods. The bridge separates sales contribution movement into selling capacity, opportunities generated per sales FTE, win rate, revenue per closed-won deal, and people cost per FTE. Use qualified opportunities and closed-won revenue consistently in both periods. For more information, visit our Corporate Finance & Strategy practice.

Sales economics

Where sales contribution moved between capacity, opportunity productivity, win rate, deal economics, and people cost

Sales conversion chain

Follow selling capacity through opportunity creation, conversion, revenue, and sales contribution.

Sales FTEs

Productivity

Opportunities

Conversion

Wins

Deal economics

Revenue

People cost

Sales contribution

Sales contribution movement

Select a mechanism to inspect its financial effect

Selected mechanism

What changed

Outcomes Defined by Impact

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