Set Brand Pricing
Establish price relationships across brands, products and competitive sets while accounting for consumer response, portfolio roles and margin.
CPG pricing determines how brand value converts into realized revenue across products, pack sizes, retailers and channels. Price points, pack structure and promotions shape consumer choice while changing margin across the portfolio.
As portfolios expand, price gaps can narrow, promotions can become habitual and trade investment can move volume without improving economics. Growth can continue while price realization and mix weaken.
City Shift Finance works on brand pricing, price-pack structure, promotion economics, trade investment, retailer pricing and channel economics across consumer product portfolios.
The work connects consumer willingness to pay, elasticity, pack roles, retailer economics and gross-to-net performance to the prices that reach the market.
Establish price relationships across brands, products and competitive sets while accounting for consumer response, portfolio roles and margin.
Set pack sizes, formats and price points around consumption occasions, channel economics and the role each SKU plays within the portfolio.
Assess promotional depth, frequency and mechanics against incremental volume, retailer economics and the margin retained after promotional activity.
Evaluate trade terms, retailer funding and customer-specific economics where commercial investment changes gross-to-net performance and price realization.
CPG pricing work spans the commercial decisions that connect consumer demand, brand position, pack structure, retailer economics and revenue growth management.
A beverage manufacturer had overlapping pack sizes and weak price gaps. City Shift Finance rebuilt price-pack structure. Revenue per unit rose 8%, gross margin improved 4 points, and cannibalization declined 13% overall.
A packaged food company overspent on low-return promotions. City Shift Finance reset trade investment by retailer and event. Promotional ROI increased 24%, trade spend fell 9%, and net sales rose 7% overall.
A personal care brand used inconsistent pricing across retailers and channels. City Shift Finance reset channel terms and price ladders. Price realization improved 6%, margin rose 5 points, and exceptions declined 28%.
Set price relationships across brands, SKUs and competitive sets around consumer willingness to pay, elasticity and the role each product plays within the portfolio.
Structure pack sizes, formats and price points around consumption occasions, channel economics and pack-level margin. Price gaps shape trade-up, mix and cannibalization across the range.
Assess retailer terms, promotional depth and trade investment against incremental volume, price realization and the margin retained after customer and promotional spending.
City Shift Finance works with CPG companies on brand pricing, price-pack structure, promotions, trade investment, retailer economics, and margin across consumer product portfolios.
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