Revenue conversion
Revenue can grow faster than GOP when the operating cost required to produce that growth absorbs a larger share of each incremental dollar.
Hotel GOP Improvement Diagnostic
Identify where revenue stops converting into profit.
Enter one current period and one comparison period. The diagnostic calculates the core revenue, GOP and labor relationships automatically, then carries those results through the rest of the experience.
Use the same reporting period for both columns, such as current trailing 12 months versus prior trailing 12 months, or actual versus budget.
01 — Property Inputs
Enter the numbers once.
4 ways hotel GOP gets lost
Labor deployment
Labor expense can rise through wage pressure, additional hours, or a growing disconnect between staffing and the activity those hours support.
Department contribution
A department can generate more revenue while contributing less incremental profit when labor and departmental expense consume the gain.
